Declaring an Authentic Niche Market

Specific Niche

1. A recess in a wall, when it comes to holding a statue.

2. A cranny, hollow, or crevice, as in a rock.

3. A circumstance or activity specifically fit to an individual s capabilities or character.

4. Ecol.

a. The set of practical relationships of an organism or population to the environment it inhabits.

b. The location within a habitat inhabited by an organism.
The American Heritage Dictionary, Second College Edition

What Is Considered a Niche Market?

For several years I had a hard time with the idea of specific niche. I knew that picking the right niche market was considered important to service success, yet for me, as for numerous experts, choosing a niche seemed like the kiss of death.

When we dig in our heels versus selecting a specific niche, we are probably responding to the first 2 meanings above. Who desires to do business in a hole in a wall or in a small, rocky place? If you believe that specifying your niche market suggests choosing a tough, cramped, and restricting space, no surprise you resist.

People who bring their heart and soul to their work will resist niche marketing that tells them they must limit the methods which they provide value to the world. The excellent news is that selecting your specific niche market will do exactly the opposite: it will free you to be the biggest, most authentic, and a lot of complete offer possible.

Think about the third and fourth meanings of niche. When you take a look at specific niche in this light, you will see that your ideal specific niche market is that area or domain in which you are most easily available to individuals who are most likely to benefit from (and hence worth) the deal that you are and in which you are at the same time most complimentary to exercise your brilliance.

What Is a Niche Market Example?

Your niche market is the place in which you have a natural competitive advantage because you occupy the ideal location in the best environment.

An excellent specific niche market is one in which:

— You are highly visible and easily available to individuals who are more than likely to gain from your work, including prospective clients and customers, potential collaborators and partners, and others with whom value-adding activities are more than likely to be mutually helpful.

— You can employ the widest range of your talents, skills, and training (your deal.).

There’s a paradox in calling your niche market. When you provide individuals a category to put your service or products in, it is simpler for them to get a deal with on what you do and to keep in mind it. It’s also much simpler for them to appreciate how you differ from other experts because category. Simply put, by putting yourself in a category, you can likewise make yourself stand apart due to the fact that you differentiate yourself from others because category.

When we dig in our heels against choosing a specific niche, we are most likely reacting to the first two definitions above. If you think that defining your niche market means choosing a tough, confined, and confining space, no marvel you resist.